Media blog 1 - exam - Mr Pall

  1) How has YouTube "democratised media creativity"? The YouTube platform  has democratised media creativity,  with ordinary users uploading their  own content: they are ‘producers’ (producer-users) and ‘prosumers'  (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  YouTube influencers encourage the spread of US cultural references,  language and attitudes. This form of  globalisation implies a dominance of  Western cultural attitudes 3) How do influencers reinforce capitalist ideologies?  By endorsing products and reinforcing consumerism  4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  The vlog is a highly  self-reflective  media form. This  postmodern  self consciousness involves breaking    the fourth wall by  revealing the ‘nuts  and bolts’ of video...

  1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? "The internet means you don't have to convince anyone else that something is a good idea before trying it." - you can make content that you want without the need of seeking approval from someone else our communica tions tools are cheaper; they are also better. 2) What are the negatives or dangers linked to the development of the internet? This bias had them defending against the wrong thing when the amateurs began producing material on their own. - it has increased tensions and put people against eachother 4) Bill Thompson outlines some of the challenges and questions for the future of the internet. What are they? The future presented by the internet is the mass amateurization of publishing and a switch from "Why publish this ?" to "Why not?" The two basic organizational imperatives-acquire re- sources, and use them to ...

  1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent m agazines

  1) What is the definition of an independent print magazine?  independent print magazine is characterised as “published without the financial support of a large corporation or institution in which the makers control publication and distribution 2) What does Hamilton (2013) suggest about independent magazines in the digital age? A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? This market has been referred to as the “global niche” (Hamilton 2013: 44) and highlights the differences between independent and established mainstream magazines. Magazines produced by large companies like Bauer Media and News Limited in Australia are struggling to keep readers from moving online. In contrast, those behind independent magazines use digital develo...

  1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  the gentlewoman sticks a middle finger up at these conventions. Its minimalist covers are so completely different that it’s actually shocking. 2) What representations are offered in the Gentlewoman?   the gentlewoman does a pretty good job of presenting a spectrum of womanhood 3) List the key statistics in the article on the average reader of the magazine.  47 per cent of The Gentlewoman ’s readers are in the A or B categories of the NRS social grading system that the UK press uses to gather demographics. 4) What is The Gentlewoman Club?  ‘international society’ of ‘sophisticated women and men who demand quality and originality from their agenda of cultural happenings’ 5) What theorists does it suggest we can apply to the Gentlewoman's club? Gauntlett’s ideas about how we, as media consumers, use media products to help create our identity. It co...

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).  WWW - Good knowledge and clear points made  EBI - go into more depth and add key media terminology  2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board are expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory: the advertisement’s intertextual use of the visual codes and iconography associated with genres of  order, eg spy thriller, action and sub-genres. Q2 (unseen text and CSP) additional point/theory/CSP reference: the advertisement has been constructed to engage with audiences’ expectations and plays  heavily on the notion of brand recognition. Audiences...

  2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI . You don't need to include a mark or grade if you don't want to. www - you’ve produced a satisfactory magazine front cover which demonstrates good knowledge and understanding of media language through your choice of costume, non-verbal codes such as the pose of your main cover model and the colour scheme choice. These combinations of elements would be of some interest to your intended sports fans. I think your choice of cover lines are clever as you’ve made them link to the era in which this magazine would have been released so well done for identifying that. EBI: I think the biggest thing is ensuring that you use one or two of the same typographic font styles currently you have six different ones which would be unconventional for an established magazine brand. Secondly, the positioning of some cover lines are not symmetrical and are lopsided wh...