OSP: Influencers and celebrity culture

 


1) How has YouTube "democratised media creativity"?

The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘producers’ (producer-users) and ‘prosumers' (producer-consumers).

2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? 

YouTube influencers encourage the spread of US cultural references, language and attitudes. This form of globalisation implies a dominance of Western cultural attitudes

3) How do influencers reinforce capitalist ideologies? 

By endorsing products and reinforcing consumerism 

4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality? 

The vlog is a highly self-reflective media form. This postmodern self consciousness involves breaking  the fourth wall by revealing the ‘nuts and bolts’ of video shooting and editing. Jean Baudrillard called these fake representations of reality ’hyperreality’

5) What are the arguments for and against regulating online content such as YouTube?

protecting free speech v regulating it to protect younger audiences 

6) How can Hesmondhalgh and Curran & Seaton's ideas be linked to online media debates? 


David Hesmondhalgh and Curran and Seaton that the cultural industries are driven by corporate power and the pursuit of profit.

7) How can Gauntlett's ideas around identity and audience be applied to YouTube and influencer content?

David Gauntlett asserts that online media encourages ordinary users to experiment with other personas, projecting identity as multiple and fluid. There are many and varied
YouTubers to choose from, allowing audiences to see different ways of being and different points of view.

8) What is YOUR opinion on celebrity influencers? Are they a positive, democratic addition to the contemporary media landscape or a highly constructed product promoting hegemonic capitalist ideologies?   

some influencers , their only purpose for making videos is too make money and while it reinforces capitalist ideologies i think they should be able to do that considering they need an audience 
to buy it. and some influencers make content because they enjoy it 

9) What are the different ways celebrities manage their social media accounts? Give examples. 

I pledge miniature tacos for all.

— Harry Styles. (@Harry_Styles) December 6, 2019

that was likely written by harry styles 

but other creators will hyave managers who do their work




10) Why is 'voice' important in celebrity social media content and what examples are provided? 

Much like a distinct brand voice helps companies stand out from the crowd, the same can be said for the tone and personality of a celebrity on social media.Chrissy Teigen might be the best example of someone with a distinct, consistent social brand.

11) What different goals may celebrities have for their social media accounts? 

For political messages eg Mark Ruffalo 
Updates on performances or shows for performers 
for celebrities to have fun 

12) What types of content can be found from celebrity social media posts? 

day-to-day updates and likewise big announcements.For example, most celebrities will hype up their upcoming appearances to build anticipation and get more eyes or ears on whatever they’re doing.

13) How does social media allow influencers to interact with fans? Give examples.  

Beyond likes and retweets, celebrities can drive engagement and interact with fans simply by asking questions.



14) What did the YMCA's report suggest about social media content and celebrity culture?  

Most children own a smartphone by the age of 10, and this has in turn led to increasing pressure on youngsters to look perfect in their online lives, a study has found.

15) What examples are provided of how this can have a damaging effect on young people? 

MCA spoke to more than 1,000 young people aged between 11 and 16. They found that 62% of 15 to 16-year-olds felt that social media had ramped up expectations over their personal appearance.

16) What is YOUR opinion on this topic? Do you feel social media is dangerous to young people? Should age restrictions be enforced? Explain your answer. 

I think people under 13 shouldn't be allowed on social media as they should be out and having fun  instead of being indoors , they should make real friends in person rather than online ones. Social media hay have a negative influence on people but people are too deterministic that social media forces us to act or think in a certain way 




















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