Media blog 1 - exam - Mr Pall

  1)  Advertising: Introduction to advertising 2)   Advertising: the representation of women in advertising 3)   Advertising: Gauntlett and masculinity 4)   Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP

  1) What was Sephora trying to achieve with the campaign? gain back black customers after the racial issue involving sza 2) What scenes from the advert are highlighted as particularly significant in the articles? the ones showing which types of hair styles and inventions were created by black people to show their influnce on beauty 3) As well as YouTube, what TV channels and networks did the advert appear on? Hulu , HBO max , tiktok 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  no one feels left out. The film   has more inclusion in its under-a-minute runtime than two hour features have in their whole film. Rather than dipping a toe in “diversity,” 5) What is the 15 per cent pledge and why is it significant?  Sephora pledges at least 15% of their shelves for Black-owned brands  a promise to promote black owned brands to rebuild relationship 1) How does the advert use camerawork to communicate key messages about the brand? c...