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Magazines: The Gentlewoman

  1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  the gentlewoman sticks a middle finger up at these conventions. Its minimalist covers are so completely different that it’s actually shocking. 2) What representations are offered in the Gentlewoman?   the gentlewoman does a pretty good job of presenting a spectrum of womanhood 3) List the key statistics in the article on the average reader of the magazine.  47 per cent of The Gentlewoman ’s readers are in the A or B categories of the NRS social grading system that the UK press uses to gather demographics. 4) What is The Gentlewoman Club?  ‘international society’ of ‘sophisticated women and men who demand quality and originality from their agenda of cultural happenings’ 5) What theorists does it suggest we can apply to the Gentlewoman's club? Gauntlett’s ideas about how we, as media consumers, use media products to help create our identity. It co...

paper 1 LR

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).  WWW - Good knowledge and clear points made  EBI - go into more depth and add key media terminology  2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board are expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory: the advertisement’s intertextual use of the visual codes and iconography associated with genres of  order, eg spy thriller, action and sub-genres. Q2 (unseen text and CSP) additional point/theory/CSP reference: the advertisement has been constructed to engage with audiences’ expectations and plays  heavily on the notion of brand recognition. Audiences...

Magazine front cover - Learner response

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  2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI . You don't need to include a mark or grade if you don't want to. www - you’ve produced a satisfactory magazine front cover which demonstrates good knowledge and understanding of media language through your choice of costume, non-verbal codes such as the pose of your main cover model and the colour scheme choice. These combinations of elements would be of some interest to your intended sports fans. I think your choice of cover lines are clever as you’ve made them link to the era in which this magazine would have been released so well done for identifying that. EBI: I think the biggest thing is ensuring that you use one or two of the same typographic font styles currently you have six different ones which would be unconventional for an established magazine brand. Secondly, the positioning of some cover lines are not symmetrical and are lopsided wh...

Advertising & Marketing assessment: Learner response

: 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question) www - good knowledge of power in cultural industries EBI - improve textual analysis of unseen  2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. 1.Armani ‘Diamonds’ advert constructs a traditional, hypermasculine message – fiercely heterosexual. Suit, white shirt, tie – classic masculine mise-en-scene. 2.Representation of female desire arguably reflects female empowerment/third wave feminism. Female sexuality places power with women rather than men. 3.how and why particular social groups, in a national and global context, may be under- represented or misrepresented. 4.The advert very deliberately looks to construct an authentic representation of the black ...

magazine audience and industry

  1) How does the media kit introduction describe GQ? GQ is to be forward-looking, progressive and cutting-edge. GQ explores the powerful and progressive new forces shaping culture,  society and commerce in Britain. 2) What does the media kit suggest about masculinity?  As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. £138K AVERAGE HHI - Middle class educated audience  1.8M  SOCIAL FOLLOWERS - established with a high following and influence  £7.7K AVERAGE ANNUAL SPEND ON FASHION                                        - Readers have a lot of money but also a male dominated readership  £1.2K AVERAGE ANNUAL SPEND ON BEAUTY 4) Look at page 3 - brand...

GQ - Language and Representation

  1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? Special Interest - People may like Robert Patterson so will buy the magazine for him                                           - People may like Bridgeton so will buy the magazine for Jonathan Bailey  2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They are targeting men through fashion and image, but also appealing to their intelligence and needs for information about culture. 3) What does the factsheet say about GQ cover stars? GQ selects their cover stars very carefully. In the December 2022 edition, they chose Marcus Rashford, a Manchester United footballer. 4) Pick out five of the key conventions of magazine front covers and explain what they communicate to an audience. Pubslisher / masthead - whether its for a middle or...

Magazines: GQ - Language and Representation

  1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? 3) What does the factsheet say about GQ cover stars? 4) Pick out five of the key conventions of magazine front covers and explain what they communicate to an audience. 5) What is a magazine’s ‘house style’? How would you describe GQ’s house style?  6) Write a summary of our annotations on the media language choices on the cover of GQ - e.g. colour scheme, typography, language, photographic codes etc.  7) Identify three specific aspects/conventions/important points (e.g. cover lines, colour scheme, use of text, image etc.) from each page/feature of the CSP that you could refer to in a future exam. Explain why that particular aspect of the CSP is important - think about connotations, representations, audience pleasures, reception theory etc. Front cover: Robert Pattinson image -...