Media blog 1 - exam - Mr Pall

  1) What was Sephora trying to achieve with the campaign? gain back black customers after the racial issue involving sza 2) What scenes from the advert are highlighted as particularly significant in the articles? the ones showing which types of hair styles and inventions were created by black people to show their influnce on beauty 3) As well as YouTube, what TV channels and networks did the advert appear on? Hulu , HBO max , tiktok 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  no one feels left out. The film   has more inclusion in its under-a-minute runtime than two hour features have in their whole film. Rather than dipping a toe in “diversity,” 5) What is the 15 per cent pledge and why is it significant?  Sephora pledges at least 15% of their shelves for Black-owned brands  a promise to promote black owned brands to rebuild relationship 1) How does the advert use camerawork to communicate key messages about the brand? c...

  1) Look at the first page. What is colonialism - also known as  cultural imperialism?  when a more powerful country goes over to a less powerful country and controls , civilises them  2) Now look at the second page. What is postcolonialism?  The process of decolonisation  gathered speed in the 20th Century  and with it, many of the attitudes associated with colonialism began to  be challenged. 3) How does Paul Gilroy suggest postcolonialism influences British culture? suggested that Britain had  not quite faced up to its colonial past,  that the national psyche had not quite  come to terms with no longer being  a global superpower, 4) What is 'othering'? Othering is the phenomenon whereby  we identify something as being different  from, or alien to our social identity. If something is ‘other’ it is different to ‘us’; 5) What examples of 'othering' are provided by the article? Nigel Farage, who rode to victory in...

  1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism : Factsheet and analysis  7)  Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions 9)   Audience: classification - psychographics presentation notes 10)  October assessment learner response 11)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12)  Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19)  Representing ourselves: Identity in th...

  1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? sexism and treating females as objects increased  - score shows girls in revealing clothing and holding up a man  2) What representations of women were found in post-war British advertising campaigns? Women as stay at home mums doing housework like cleaning cooking or washing  3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. Costume : Girl in revealing clothing and the man in safari / jungle clothing  props : Gun showing masculinity and strength , tiger fur showing men are top of the food chain  setting : jungle , animal territory  4) What does the factsheet suggest in terms of a narrative analysis of the Score hair cream advert? sexist narrative of male dominance over females  Male audiences may view the narr...

  1) What examples does Gauntlett provide of the "decline of tradition"? ideals of absolute  toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on  men's emotions, 2) How does Gauntlett suggest the media influences the way we construct our own identities the media constructed the idea of girl power and abolished traditional stereotypes   Your life is your project - there is no escape. The media provides some of the tools which  can be used in this work. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? he thinks that it is a good thing that the media is changing and challenging traditional standards  4) Why does Gauntlett suggest that masculinity is  NOT  in crisis? because he believes that masculinity is socially constructed and is just changing and there is no signs of masculinity in crisis in magazines  5) Does...

  1) Look at page 3. Why is it a critical time for public service broadcasting?   Audience viewing habits continue to change  rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  trustworthy news and programmes that show different aspects of UK life and culture. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it.   Between 2014 and 2018, net advertising revenue for the advertising-funded PSB channels has fallen by an average rate of 3.8% per year 5) Read the section on page 5 discussing the importance of PSB. Again, find the statistics and explain the value of pub...