Advertising & Marketing assessment: Learner response
:
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question)
www - good knowledge of power in cultural industriesEBI - improve textual analysis of unseen
2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.
1.Armani ‘Diamonds’ advert constructs a traditional, hypermasculine message – fiercelyheterosexual. Suit, white shirt, tie – classic masculine mise-en-scene.2.Representation of female desire arguably reflects female empowerment/third wavefeminism. Female sexuality places power with women rather than men.3.how and why particular social groups, in a national and global context, may be under-represented or misrepresented.4.The advert very deliberately looks to construct an authentic representation of the blackexperience. This therefore challenges Gilroy’s ideas of othering and double consciousness.,
3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answerColour schemes Facial expressions typography
4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?The representation of the male as hunter in a foreign jungle setting suggests a reference tothe British Empire and the colonial dominance of the 19 th century.
5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora 'Black Beauty is Beauty'. List any postcolonial terminology you could have added to your answer here and link this to a moment in the advert.
Double consciousness: Paul Gilroy used the term double consciousness to reflect the Blackexperience in the UK and USA. One aspect is living in a predominantly white culture andhaving an aspect of identity rooted somewhere else.
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question)
www - good knowledge of power in cultural industries
EBI - improve textual analysis of unseen
2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.
1.Armani ‘Diamonds’ advert constructs a traditional, hypermasculine message – fiercely
heterosexual. Suit, white shirt, tie – classic masculine mise-en-scene.
2.Representation of female desire arguably reflects female empowerment/third wave
feminism. Female sexuality places power with women rather than men.
3.how and why particular social groups, in a national and global context, may be under-
represented or misrepresented.
4.The advert very deliberately looks to construct an authentic representation of the black
experience. This therefore challenges Gilroy’s ideas of othering and double consciousness.,
3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer
Colour schemes
Facial expressions
typography
4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
The representation of the male as hunter in a foreign jungle setting suggests a reference to
the British Empire and the colonial dominance of the 19 th century.
5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora 'Black Beauty is Beauty'. List any postcolonial terminology you could have added to your answer here and link this to a moment in the advert.
Double consciousness: Paul Gilroy used the term double consciousness to reflect the Black
experience in the UK and USA. One aspect is living in a predominantly white culture and
having an aspect of identity rooted somewhere else.
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