Media blog 1 - exam - Mr Pall

  1) Look at the first page. What is colonialism - also known as  cultural imperialism?  when a more powerful country goes over to a less powerful country and controls , civilises them  2) Now look at the second page. What is postcolonialism?  The process of decolonisation  gathered speed in the 20th Century  and with it, many of the attitudes associated with colonialism began to  be challenged. 3) How does Paul Gilroy suggest postcolonialism influences British culture? suggested that Britain had  not quite faced up to its colonial past,  that the national psyche had not quite  come to terms with no longer being  a global superpower, 4) What is 'othering'? Othering is the phenomenon whereby  we identify something as being different  from, or alien to our social identity. If something is ‘other’ it is different to ‘us’; 5) What examples of 'othering' are provided by the article? Nigel Farage, who rode to victory in...

  1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism : Factsheet and analysis  7)  Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions 9)   Audience: classification - psychographics presentation notes 10)  October assessment learner response 11)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12)  Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19)  Representing ourselves: Identity in th...

  1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? sexism and treating females as objects increased  - score shows girls in revealing clothing and holding up a man  2) What representations of women were found in post-war British advertising campaigns? Women as stay at home mums doing housework like cleaning cooking or washing  3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. Costume : Girl in revealing clothing and the man in safari / jungle clothing  props : Gun showing masculinity and strength , tiger fur showing men are top of the food chain  setting : jungle , animal territory  4) What does the factsheet suggest in terms of a narrative analysis of the Score hair cream advert? sexist narrative of male dominance over females  Male audiences may view the narr...

  1) What examples does Gauntlett provide of the "decline of tradition"? ideals of absolute  toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on  men's emotions, 2) How does Gauntlett suggest the media influences the way we construct our own identities the media constructed the idea of girl power and abolished traditional stereotypes   Your life is your project - there is no escape. The media provides some of the tools which  can be used in this work. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? he thinks that it is a good thing that the media is changing and challenging traditional standards  4) Why does Gauntlett suggest that masculinity is  NOT  in crisis? because he believes that masculinity is socially constructed and is just changing and there is no signs of masculinity in crisis in magazines  5) Does...

  1) Look at page 3. Why is it a critical time for public service broadcasting?   Audience viewing habits continue to change  rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  trustworthy news and programmes that show different aspects of UK life and culture. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it.   Between 2014 and 2018, net advertising revenue for the advertising-funded PSB channels has fallen by an average rate of 3.8% per year 5) Read the section on page 5 discussing the importance of PSB. Again, find the statistics and explain the value of pub...

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep it confidential). Good overall knowledge of power in cultural industries  Good arguments made with relevant theorists in the 20 marker  improve unseen text analysis - media codes  refrence the named theory in the 20 marker  26/43 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  Q.1 combination of elements of media language influence meaning. Q2.Minimise risk of company losing money or going out of business Q3. It is regulated by Ofcom so therefore maintaining standards and providing audiences somewhere to complain or raise objections to content. Q4. Two-step flow theory – audiences are more likely to respond to people rather than media institutions so opinion leaders ...

  1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' I think, therefore I am:   20th century, self-image was largely based around the notion of fitting in and conforming to social expectations. individualism : as individuals, and so wanted to express their ‘difference’ and ‘uniqueness’; they were empowered by being encouraged to ‘be themselves’.  citizen to consumer Advertising and marketing was persuading people to consider what they wanted  branding and lifestyle :Advertisers sell the personality rather than the product, 2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? prioritize  aesthetics or beauty over meaningful content  i agree as most adverts sell things that make you look or smell good  3) Explain Baudrillard's theory of 'media saturation' in  one  paragraph. You may need to research it online to find out more...

  1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subjects are markedly ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? 1945, women were made to feel  guilty by warnings of the 'dangerous consequences to the hom e'  the innocent female is equated with flowers and nature: 3) How did the increasing influence of clothes and make-up change representations of women in advertising? expansion in production/consumption - clothes and make-up  which led to women being increasingly portrayed as decorative empty objects 4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? Mulvey's (1975) women are subjects for men too look at  5) How did the representation of women change in the 1970s? 'New  Woman', and that were seen as representative of the 'chan...