Collective identity

 

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
I think, therefore I am: 20th century, self-image was largely based around the notion of fitting in and

conforming to social expectations.

individualism : as individuals, and so wanted to express their ‘difference’ and ‘uniqueness’; they were empowered by being encouraged to ‘be themselves’.

 citizen to consumer Advertising and marketing was persuading people to consider what they wanted 

branding and lifestyle :Advertisers sell the personality rather than the product,

2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

prioritize  aesthetics or beauty over meaningful content 

i agree as most adverts sell things that make you look or smell good 

3) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more. Baudrillard calls ‘media saturation’ results in high cultural value being placed on external factors such as physical beauty and fashion sense over internal traits such as intelligence or compassion.

4) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

it is a somewhat reflection of me but somethings about me cant be portraited on social media as i don't post stuff 

5) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

i don't mind it as i would rather see an advert that sells something i might be interested in buying rather something random 


Task 2: Media Magazine cartoon

Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity. Our Media Magazine archive is here.

Task 3: Representation & Identity: Factsheet blog task

Finally, use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. The Factsheet archive is available online here - you'll need your Greenford Google login to access. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity:

1) What is collective identity? Write your own definition in as close to 50 words as possible.
collective identity is a group of individuals who share the same interests hobbies or characteristics for example business men have a collective identity as they all want to make loads of money 
2) How does James May's Top Toys offer a nostalgic representation of Britain?

‘nostalgia’ or a feeling / longing for the past where life was perceived to be simpler. This can be also described as a mythic England that resides in the mind of many older people in this country:

3) How has new technology changed collective identity?
due to the internet people across the globe can have a shared identity and communicate about it
4) What phrase does David Gauntlett (2008) use to describe this new focus on identity? 

David Gauntlett (2008) states that ‘Identity is complicated; everyone thinks they have got one.’

5) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?

fans from around the world can then share their experience of watching the film and supporting the identity

created within it. which supports jenkings idea about  technology has enabled people to actively engage

with the content of the culture around them