paper 1 LR

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 

WWW - Good knowledge and clear points made 

EBI - go into more depth and add key media terminology 

2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board are expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory:

the advertisement’s intertextual use of the visual codes and iconography associated with genres of order, eg spy thriller, action and sub-genres.

Q2 (unseen text and CSP) additional point/theory/CSP reference:

the advertisement has been constructed to engage with audiences’ expectations and plays heavily on the notion of brand recognition. Audiences are familiar with Bond who is represented as a British icon alongside an equally iconic Swiss watch

Q3 (music video) additional point/theory/CSP reference:

for the majority of the video, the band members are shown driving aimlessly (and at times rather recklessly) around the deserted streets of a city, lip-synching to the song lyrics which reference ideas of political alienation and despair, eg ‘can’t go on no more’

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of horizontal integration: Spreading risk across a range of different business and platforms

Definition of vertical integration: Vertical integration is a form of conglomerate ownership where the parent company owns subsidiaries in the same chain of production. This can reduce costs, increase profits and importantly ensures that creative control over media products is retained by the conglomerate.

4) The Section B CSP focus was on Blinded By The Light. Look at the mark scheme and write a definition of traditional marketing with examples.

Traditional marketing is the promotion of products or services through offline channels such as television, radio, newspapers, magazines, billboards, flyers, and direct mail to reach and influence customers.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.)

Blinded by the light - how people are represented in media - mise en scene for unseen