magazine audience and industry

 

1) How does the media kit introduction describe GQ?

GQ is to be forward-looking, progressive and cutting-edge. GQ explores the powerful

and progressive new forces shaping culture, society and commerce in Britain.

2) What does the media kit suggest about masculinity? 

As masculinity evolves and men's fashion has moved to the centre of the global pop-culture

conversation, GQ's authority has never been broader or stronger.

3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience.

£138K AVERAGE HHI - Middle class educated audience 

1.8M SOCIAL FOLLOWERS - established with a high following and influence 

£7.7K

AVERAGE ANNUAL

SPEND ON FASHION

                                       - Readers have a lot of money but also a male dominated readership 

£1.2K

AVERAGE ANNUAL

SPEND ON BEAUTY

4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience?

GQ HYPE GQ Hype spotlights the stars who are moving culture forward: The actors, musicians, athletes, designers and innovators who are changing the way we think,

they are aspirers who are clever and want to change the world 

5) Still on page 3, what does the video and social series section suggest about how magazine audiences are changing? 

implementing social media to the brand and slowly steering away from traditional print media 

1) What are the elements that go into choosing a cover stars for GQ? 

It needs to be the right person at the right time – that always matters more than fame. Not just getting the most famous Person on the front cover 

2) How is the magazine constructed to serve the target audience? 

a cover star is a ‘GQ cover’, while also trying not to let ourselves to become too restricted by it. Put another way: just because the standard GQ cover would be a cool actor in his mid- 30s experiencing a career spike, we would never only feature that type of cover, as the magazine would become predictable and boring very quickly.

3) What does the article suggest about GQ's advertisers and sponsorships - and what in turn does this tell us about the GQ audience? 

terms of advertisers, is brands that want to promote themselves in the sphere of male, high-end, luxury lifestyle. So, everything from top-tier tailoring to the latest sports cars. These brands are often heritage brands, so the names wouldn’t change much from month to month, or year to year. - Middle class men who want the best in class

4) What is GQ Hype - and how does it reflect the impact of digital media on traditional print media?

GQ Hype – a weekly, online-only cover. Celebrities – and their agents/publicists – naturally want a GQ print cover, but with only so many on offer, previously the drop-off from not getting a print cover could be drastic – simply offering them an online-only interview, - this represents the ever decrease in tradirional print media and getting replaced with online media  

 

5) Finally, what does the article say about additional revenue streams for print magazines like GQ?  

Extra revenue streams are vital to the magazine business these days – it’s almost impossible to survive without them.

1) Who was previously GQ editor for 22 years? 


Dylan Jones 

2) What happened to the 'lads' mag' boom magazines such as Nuts, Maxim and Loaded? 

Jones has distanced himself from the “lads’ mag” boom of the 1990s, saying it “denigrated our culture”

3) What changes have been taking place at Condé Nast in recent years and why? 

 growing list of Conde nast editors to leave the publishing house recently as the company streamlines operations

1) What does the article suggest about Condé Nast's recent strategy? 

the aim is a stable of magazines that stay “digital-first and globally local with everything we do”.

2) What does Adam Baidawi say about Condé Nast, GQ and culture? 

despite the digital-first switch print magazines had not been significantly affected. GQ, he said, was “as good as it’s ever been” as he reported a 77% year-on-year increase in its newsstand sales for its March 2022 edition.

1) How is Condé Nast moving away from traditional print products?

Condé Nast has announced 75 returning series and 50 new pilots across 17 brand channels for 2021-2022, capitalising on huge growth in streaming in the past year

2) What examples are provided of Condé Nast's video and streaming content?

Condé Nast Entertainment (CNE). Their content spans massive YouTube series, streaming docuseries, and major cultural livestreams broadcas

3) What does the end of the article suggest modern media audiences want? 

Audiences want to be participants, not just passive viewers

1) What similarities do you notice between the website and the print edition of the magazine?

Professional photo shoot , Culturally relevant stars , high quality feel   


2) Analyse the top menu of the GQ website (e.g. Fashion / Grooming / Culture). What do the menu items suggest about GQ's audience?

They want to look and smell good whilst being culturally intelligent 

3) What does GQ's Instagram feed suggest about the GQ brand? Is this appealing to a similar audience to the print version of the magazine?

A younger audience with the fact that its on Instagram which probably wont be used by a traditional GQ audience 

4) In your opinion, is GQ's social media content designed to sell the print magazine or build a digital audience? Why?

Build a digital audience as they know eventually that print media will die off and they will want to remain ahead 

5) Evaluate the success of the GQ brand online. Does it successfully communicate with its target audience? Will the digital platforms eventually replace the print magazine completely?

I think it does as the online brand still follows the trends of lifestyle with the 10 things i cant live without series and also fashion so the GQ identity inst lost in the online version and i think majority of fans will consume GQ online but some will still want the physical copy