Magazines: The Gentlewoman

 


1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines? 
the gentlewoman sticks a middle finger up at these conventions. Its minimalist covers are so completely
different that it’s actually shocking.
2) What representations are offered in the Gentlewoman?  
the gentlewoman does a pretty good job of presenting a spectrum of womanhood
3) List the key statistics in the article on the average reader of the magazine. 
47 per cent of The Gentlewoman ’s readers are in the A or B categories of the NRS social grading system that the UK press uses to gather demographics.
4) What is The Gentlewoman Club? 
‘international society’ of ‘sophisticated women and men who demand quality and originality from their agenda of cultural happenings’
5) What theorists does it suggest we can apply to the Gentlewoman's club?
Gauntlett’s ideas about how we, as media consumers, use media products to help create our identity. It could definitely be argued that by creating a club,
6) What does the writer of article suggest they are getting out of their relationship with the magazine?
both a real, offline way to get to know others who share similar interests, a way of deepening brand loyalty among readers,
7) Who are the team behind the magazine?
The team behind the gentlewoman is small but clearly influential. Creators Gert Jonkers and Jop van Bennekom
8) How does the Gentlewoman use their website and social media to promote the magazine? 
the gentlewoman’s liberal use of cross- platform social media helps deepen readers’ relationship with the brand,
9) What are the 'creative collaborations' in the magazine? How do they 'spill over into real life'?
from an industry point of view is what the gentlewoman calls its ‘creative collaborations’. Also known as ‘native advertising’,
10) How does the article sum up the audience pleasures of the Gentlewoman? 
cult appeal – exclusivity, being in the know, enjoying the old medium of magazines in a modern way.
11) How does the Media Kit introduce the magazine?
2010, The Gentlewoman is widely recognised as the definitive style title for the modern woman. Intelligent, opinionated and entertaining,
12) On the 'Digital' page, what different sections of the website are there and how do these  offer opportunities for audience engagement and interaction? 
The Gentlewoman’s website invites readers further into the magazine’s world, extending the warm, personal and conversational editorial voice of the print publication into the digital realm.
13) What are the audience demographics for The Gentlewoman?
The Gentlewoman is enjoyed by confident, independent and stylish women and men from a strikingly broad range of age groups. Characterised by their desire for cultural entertainment in their media,
14) What is The Gentlewoman Club and what does it offer readers?
The Gentlewoman Club is an international society of the magazine’s readers, which currently has up to 39,000 active members – sophisticated women and men who demand quality and originality from their agenda of cultural happenings. These loyal subscribers attend the Club’s get-togethers in substantial numbers, notified of which via the Club’s monthly newsletter
and social media platforms.
15) What Creative Collaborations
The Gentlewoman’s creative collaborations are an innovative way to communicate a unique brand message through the publication’s distinctive editorial voice. These bespoke partnerships offer diverse and engaging cross-platform solutions including photography, film, inserts,
16) How is the magazine described?
The Gentlewoman celebrates modern women of style and purpose, offering an intelligent perspective on fashion through ambitious journalism and photography
17) How are the readers described?
Confident, intelligent and stylish, our readers are from a broad range of ages and professions. Characterized by their thirst for cultural entertainment, we have an intimate relationship with readers through The Club
18) Visit The Gentlewoman's website. How does it promote the magazine? 
a photo of the magazine with a description underneath


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