Y13 baseline assesment LR
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
Grade - C 23/40
www - Good knowledge of BBCs remit in relation to newsbeat CSP
EBI - Validate theories instead of analysing them
Need to revise both magazines more - GQ and the Gentlewoman
2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.
3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:
- Gerbner's Cultivation theory: useful or not useful? Why?
Useful as newspapers and radio news had been cultivating intense anxiety about impending conflict and using the format of breaking news alerts, it perfectly resonated with the audience's real-world fears of a sudden, catastrophic attack.
- Frankfurt School's Hypodermic Needle model: useful or not useful? Why?
Not useful as it has been described as too simplistic and takes away the audiences free will and the fact that they can be an active audience
- Stuart Hall's Reception theory: useful or not useful? Why?
Useful
preferred - listeners tuned in from the very beginning, heard the opening disclaimer, and understood the breaking news and knew it wasn't real and just enjoyed the
Negotiated - individuals may have tuned in late or missed the introduction. They felt temporary alarm or confusion due to the realistic news format but didn't panic or overreact
oppositional - the audience completely missed the intended context and decoded the broadcast as a literal, real-time emergency broadcast.
Introduction: one sentence answering the original question and laying out your argument clearly.
The gentlewoman has been successful in attracting an audience...
GQ is already an established magazine so...
Digital media has had a big impact on traditional print media...
The Gentlewoman is a newer magazine and has been created in the digital age...
Paragraph 1 content/ideas:
- GQ: Media Audiences - GQ audience: wealthy, middle to upper middle class men (average HHI of £138k, 61% ABC1).
- CSP pages that support this view include the Robert Pattinson cover shoot (Art and Fashion issue) and the extended interview and fashion photoshoot with actor Jonathan Bailey.Specific analysis might include the unusual, subversive font and typography on the Pattinsoncover or the Virgil Abloh feature that offers a ‘Golden age of creativity’
GQ: Media Industries - Decline in print due to rise in new/digital media: GQ has declined sharply over the last 10-15 years. Even in the last 5 years its circulation has dropped 25,000 (from 110,000 to 85,000). Therefore it is fair to ask whether GQ has been successful in targeting its audience in the digital media landscape.
The Gentlewoman: Media Audiences - Twice a year publication perhaps reflects the digital revolution in society. Its worldwide distribution (many copies paid by subscription rather than newsstand) reflects the change in the way audiences buy and consume their media. The Gentlewoman has cleverly positioned itself as a print product yet used the global, digital landscape to successfully target its audience.
The Gentlewoman: Media Industries - The Gentlewoman reflects a changing media marketplace with small, independent producers finding gaps in the market to connect with niche audiences. It is successfully using the digital landscape to connect with its target audience (global distribution etc.)
learn more media theorists and their theories
revise gq and the gentlewoamn
revise war of the worlds
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