reception theory
1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? preferred - rags to riches story negotiated - only those who have a similar story to 50 cent can wear reebok oppositional - Promoting Criminality 2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? preferred - Adidas are at the peak of football performance negotiated - Adidas boots are expensive opposed - the boot has no role in making the best players great Remember to highlight or bold any media terminology you are using. Part 2) Reception theory factsheet #218 Use our extremely useful A Level Media Factsheet archive to find Factsheet #218 Spotlight on Stuart Hall: Encoding, Decoding and Reception Theory . Read the factsheet and complete the following tasks and questions: 1) Complete Activity 1 on page 2 of the factsheet. Choose a media t...
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