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reception theory

  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? preferred - rags to riches story  negotiated - only those who have a similar story to 50 cent can wear reebok oppositional - Promoting Criminality 2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? preferred - Adidas are at the peak of football performance  negotiated - Adidas boots are expensive  opposed - the boot has no role in making the best players great  Remember to  highlight  or  bold  any media terminology you are using. Part 2) Reception theory factsheet #218 Use our extremely useful A Level Media Factsheet archive to find  Factsheet #218  Spotlight on Stuart Hall: Encoding, Decoding and Reception Theory . Read the factsheet and complete the following tasks and questions: 1) Complete Activity 1 on page 2 of the factsheet. Choose a media t...
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Structialism

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  1) What is the definition of structuralism provided by the Factsheet?   a theoretical perspective that emphasises the existence of universal structures underlying the surface differences and assumed randomness of various cultures, 2) What are binary oppositions and why are they important? Clearly show differences within a media text  3) How do genre and auteur theory link to structuralism?  set characteristics within a specific piece of media  4) Look at page 4 of the factsheet. What is post-structuralism? Meanings are Polysemic and no longer fixed  5) What is your own opinion on this theory? i think every genre has certain characteristics but can be altered to change the narrative of a story   Do you agree that we use established structures to understand the media (such as narrative and genre) or is the power now with audiences in a digital, post-structuralist media landscape?  I think having set structures makes it easier to find out...
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Genre

  Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important? mise en  scene of the deep space indicates sci fi  2) What examples are provided of the importance of narrative in identifying genre? genres are recognisable by repeated conventions  3) What are the different ways films can be categorised according to Bordwell?  country , star , technical , style , series , Audience   4) List three ways genre is used by audiences. use of prior knowledge , compare text , rejection of a text  5) List three ways genre is used by institutions or producers. attract a audience , marketing texts , production Read  Media Factsheet 126 - Superheroes: A Genre Case Study  and answer the following questions: 1) List five films the factsheet discusses with regards to the Superhero genre. X Men , Avengers , Spiderman , Guardians of the Galaxy , ...
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