reading an image

 


1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes.

Technical Codes - Harsh lighting 
                             Close up shot - Stern Facial expression
                             Two photos stitched together - Present and Past

Written codes- Anchorage text the O's are filled in - He got shot 
                        "i am what i am" personal identity
 
Symbolic Codes - Serious facial expressions 
                             Fingerprints - identity
                             Jewellery - Success , Money , rags to riches , company's aim to make money

Narrative - Enigma codes , Unaware of backstory 
                 Action codes - Finger prints - Crime
    


















2) Next, analyse a print advert of your choice using the same media codes: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Make sure you add your chosen print advert using the 'Add image' button in blogger (use Google Images to find the advert first and save it to your pictures or downloads).

For both adverts, remember to put media language in bold or highlight/colour it. 

When writing any media analysis, always ask yourself key questions: What meanings are being created for the audience? How? Who do you think is the target audience for this product and what effect might the product have on that audience? How does it address/attract that audience? What are the deeper connotations created by the media language choices in the product and do they reflect aspects of culture, society or ideology










                                                                          Technical code 
  • dark lighting on the old boot symbolising muddier pitches and less modern also reinforcing authenticity
  • Light lighting on the modern boot symbolises a cleanness and freshness 
                                                                           Written codes
  • "making history" - a high performance established Brand that has a lot of success for a long time 
  • "1972 (most goals in one year)     " 2012 ( most goals in one year )
  • Bragging about success 
                                                                         Non Verbal
  •  more studs on the modern boot connotes innovation and making their product better 

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