Media blog 1 - exam - Mr Pall

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. binary opposition of marmite lovers v haters  todorov theory of equilibrium - settle household - the letter comes through - find out their identity  2) What persuasive techniques are used by the Marmite advert? repetition , slogan and a unique plot of the advert  3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? adverts create a desire and shows us a better future with that product  4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Referencing is when people make judgments by comparing themselves to others 5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to? refrences to rescue missions but the thing needed to besaved is the jar of marmite using humor to advertise...

  1) Read the article and summarise it in one sentence. The article argues that The Hunger Games presents a dystopian society where ideology is controlled through propaganda, spectacle and media manipulation. 2) What view of capitalist ideology is presented in the Hunger Games films? The films present capitalist ideology as exploitative and unequal, benefiting a wealthy elite while the majority suffer poverty and oppression. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The films suggest that the media has immense power to shape ideology by controlling narratives, manipulating emotions and presenting certain values as normal or inevitable . 4) What is  YOUR  opinion on this topic? Do you think the media shapes our values and beliefs? In my opinion, the media does shape our values and beliefs because repeated messages, images and representations influence what we see as normal, desirable or acceptable. P...

  1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? The article shows the male gaze through  retro advertising and fashion imagery , such as the  Pan Am -style air hostesses, where women are styled to look attractive and glamorous for visual pleasure. It also highlights  celebrity magazine images , where women pose in sexualised ways, reinforcing Mulvey’s idea that women are displayed to be looked at rather than to act. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? The article argues that sexism still exists but in a  post-feminist form . Women appear empowered and confident, but are still  sexualised and objectified , suggesting feminism is still needed because inequality is disguised as “choice.” 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Post-feminism  – The idea that feminism is no longer n...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 11/29 - www refrences to narrative codes            - EBI- more depth more terminology  2)  Read  the mark scheme carefully (this will be posted on your  Google Classroom . Identify at least  one  potential point that you missed out on for each question in the assessment 1) Todorov theory  2)criminal gangs and suburban city 3) Genre important for producers/industries: ‘template’ for producers; attracting audiences; economic reassurance (certain TV/film genres reliably popular); marketing purposes; 3) Read this  exemplar response  from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an additional question 4 (we've updated it to better reflect recent exams).  Identify at least  one  potenti...

  1) What is regulation and why do media industries need to be regulated? to monitor the way that their industries work. 2) What is OFCOM responsible for? TV and Radio 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? Crime to stop young people being influences to commit crimes  4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why? “unsuitable for children” and therefore the broadcaster had been wrong  to show the film before the watershed 5) List five of the sections in the old Press Complaints Commission's Code of Practice.  Section 1: Accuracy  Section 2: Opportunity to Reply  Section 3: Privacy*  Section 4: Harassment*  Section 5: Intrusion Into Grief and Shock 6) Why was the Press Complaints Commission criticised? It’s critics claim that the lack of statutory powers means that when a  ...

  1) Why did Laura Bates start the Everyday Sexism project? faced sexual harassment frequently  2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? feminism is still clearly required as society is still unfair as women have less major roles in society and face more harassment and assa ult  3) Why was new technology essential to the success of the Everyday Sexism project? it was an online website so peoplel from all over the worls could join  4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on the future of feminism? I think that in the future feminism will not be needed as much as society hopefully will be equal  Media Magazine: The fourth wave? Read the article: The Fourth Wave? Feminism in the Digital Age in MM55 (p64). You'll  find the article in our Media Magazine archive here . 1) Summarise the questions in ...

1) Why is representation an important concept in Media Studies? Representations are always, in some way, filtered through someone’s point of view, and carry particular work helps us to identify the way media  products create ideological meaning. meanings or values. In other words, they are ideological. Thus an understanding of how representations 2) How does the example of Kate Middleton show the way different meanings can be created in the media? for two images from the  same event that create different ideas  about the Duchess. 3) Summarise the section 'The how, who and why of media representation' in 50 words. When analysing representations, it  is always essential to question who  is creating them, and why. All media  products have a specific function which  will impact on the representations they  construct. All representations, then, are the  cumulative effect of a collection of  media language choices. Certain choices  a...