intro to advertising

 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here.

binary opposition of marmite lovers v haters 

todorov theory of equilibrium - settle household - the letter comes through - find out their identity 

2) What persuasive techniques are used by the Marmite advert?

repetition , slogan and a unique plot of the advert 

3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’?

adverts create a desire and shows us a better future with that product 

4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to?
Referencing is when people make judgments by comparing themselves to others
5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to?
refrences to rescue missions but the thing needed to besaved is the jar of marmite

using humor to advertise 

6) What is the difference between popular culture and high culture? How does Marmite play on this?
Popular culture is mainstream and widely consumed, while high culture is elite or intellectual campaigns often parody serious documentaries or scientific discourse
7) Why does Marmite position the audience as ‘enlightened, superior, knowing insiders’?

By framing preference as genetic, the advert flatters the audience — you don’t just like Marmite; you’re biologically special.

8) What examples does the writer provide of why Marmite advertising is a good example of postmodernism?

use of irony and humor , intertextual refrences ,