Media blog 1 - exam - Mr Pall

  1) How is audience defined in the Factsheet? The audience is the general term for all the individual people  who consume a media product. 2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes?  online videos  3) How do media companies target and measure their audience in the digital age? algorithms and data  4) What did the NRS used to do and what does PAMCO do now?  used to collect demographic information about the audiences of newspapers. collates information on traditional newspapers and magazines in print form but also their digital presence, producing some complex data about who consumes them. 5) How are demographics and psychographics defined in the factsheet? Demographics might involve very simple information, such  as age or gender, Psychographics, sometimes called lifestyle profiling,

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Harry Potter 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. 1. How could you show that the scene was taking place early in the morning? Show the sun rising or people eating breakfast  2. How would you show your film was set in London? Show London landmark's  3. What methods could you use to make it clear the text is set in the 1960s? Old fashioned clothing  4. How could you make it clear one of the characters is a married policeman?  A man with a ring with a policeman costume on   5. What could you do to show the audience they are watching a thriller? suspenseful music  3) Provide...

  Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important? mise en  scene of the deep space indicates sci fi  2) What examples are provided of the importance of narrative in identifying genre? genres are recognisable by repeated conventions  3) What are the different ways films can be categorised according to Bordwell?  country , star , technical , style , series , Audience   4) List three ways genre is used by audiences. use of prior knowledge , compare text , rejection of a text  5) List three ways genre is used by institutions or producers. attract a audience , marketing texts , production Read  Media Factsheet 126 - Superheroes: A Genre Case Study  and answer the following questions: 1) List five films the factsheet discusses with regards to the Superhero genre. X Men , Avengers , Spiderman , Guardians of the Galaxy , ...

  1) What is the definition of structuralism provided by the Factsheet?   a theoretical perspective that emphasises the existence of universal structures underlying the surface differences and assumed randomness of various cultures, 2) What are binary oppositions and why are they important? Clearly show differences within a media text  3) How do genre and auteur theory link to structuralism?  set characteristics within a specific piece of media  4) Look at page 4 of the factsheet. What is post-structuralism? Meanings are Polysemic and no longer fixed  5) What is your own opinion on this theory? i think every genre has certain characteristics but can be altered to change the narrative of a story   Do you agree that we use established structures to understand the media (such as narrative and genre) or is the power now with audiences in a digital, post-structuralist media landscape?  I think having set structures makes it easier to find out...

  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? preferred - rags to riches story  negotiated - only those who have a similar story to 50 cent can wear reebok oppositional - Promoting Criminality 2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? preferred - Adidas are at the peak of football performance  negotiated - Adidas boots are expensive  opposed - the boot has no role in making the best players great  Remember to  highlight  or  bold  any media terminology you are using. Part 2) Reception theory factsheet #218 Use our extremely useful A Level Media Factsheet archive to find  Factsheet #218  Spotlight on Stuart Hall: Encoding, Decoding and Reception Theory . Read the factsheet and complete the following tasks and questions: 1) Complete Activity 1 on page 2 of the factsheet. Choose a media t...

  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson:  Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical Codes -  Harsh lighting                               Close up shot - Stern Facial expression                              Two photos stitched together - Present and Past Written codes- Anchorage text the O's are filled in - He got shot                          "i am what i am" personal identity   Symbolic Codes - Serious facial expressions                                Fingerprints - identity       ...

  1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? A negative one as they are seen to be disturbing the Homeless Man 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? Because our opinion change and we see the main Character in a more positive light  Part 2: Media Magazine theory drop - Semiotics  Greenford Media department has a subscription to  Media Magazine  - a brilliant magazine designed exclusively for A Level Media students and published four times a year. We strongly recommend you read it regularly and also set plenty of work for the course based on the articles inside. You can  find our Media Magazine archive here  and for this task need to go to  MM68  (page 24) to read the introduction to Semiotics. Once you've read it, answer the following questions: 1) What did Ferdinand de Sauss...