Audience classification'

 

1) How is audience defined in the Factsheet?

The audience is the general term for all the individual people who consume a media product.

2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes? 

online videos 

3) How do media companies target and measure their audience in the digital age?

algorithms and data 

4) What did the NRS used to do and what does PAMCO do now? 

used to collect demographic information about the audiences of newspapers.

collates information on traditional newspapers and magazines in print form but also their digital presence, producing some complex data about who consumes them.

5) How are demographics and psychographics defined in the factsheet?

Demographics might involve very simple information, such as age or gender,

Psychographics, sometimes called lifestyle profiling,





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