psychographics

 


Who you are working with: Neev 

The psychographic group you are researching: the strugglers 

Introduce your example couple that represents your group: 

1) Make up their names: Gary Thompson Big Shorn  

2) Where do they work/study? Both work in a pub 

3) What do they do in their spare time? Football Pub Bets Scraps 


Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 

Uneducated so cant read but watches LBC

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Sky sports  Talksport 

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Nokia Tv Laptop
Betfred app 

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