Media blog 1 - exam - Mr Pall

  1) Look at page 3. Why is it a critical time for public service broadcasting?   Audience viewing habits continue to change  rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  trustworthy news and programmes that show different aspects of UK life and culture. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it.   Between 2014 and 2018, net advertising revenue for the advertising-funded PSB channels has fallen by an average rate of 3.8% per year 5) Read the section on page 5 discussing the importance of PSB. Again, find the statistics and explain the value of pub...

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep it confidential). Good overall knowledge of power in cultural industries  Good arguments made with relevant theorists in the 20 marker  improve unseen text analysis - media codes  refrence the named theory in the 20 marker  26/43 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  Q.1 combination of elements of media language influence meaning. Q2.Minimise risk of company losing money or going out of business Q3. It is regulated by Ofcom so therefore maintaining standards and providing audiences somewhere to complain or raise objections to content. Q4. Two-step flow theory – audiences are more likely to respond to people rather than media institutions so opinion leaders ...

  1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' I think, therefore I am:   20th century, self-image was largely based around the notion of fitting in and conforming to social expectations. individualism : as individuals, and so wanted to express their ‘difference’ and ‘uniqueness’; they were empowered by being encouraged to ‘be themselves’.  citizen to consumer Advertising and marketing was persuading people to consider what they wanted  branding and lifestyle :Advertisers sell the personality rather than the product, 2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? prioritize  aesthetics or beauty over meaningful content  i agree as most adverts sell things that make you look or smell good  3) Explain Baudrillard's theory of 'media saturation' in  one  paragraph. You may need to research it online to find out more...

  1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subjects are markedly ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? 1945, women were made to feel  guilty by warnings of the 'dangerous consequences to the hom e'  the innocent female is equated with flowers and nature: 3) How did the increasing influence of clothes and make-up change representations of women in advertising? expansion in production/consumption - clothes and make-up  which led to women being increasingly portrayed as decorative empty objects 4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? Mulvey's (1975) women are subjects for men too look at  5) How did the representation of women change in the 1970s? 'New  Woman', and that were seen as representative of the 'chan...