Media blog 1 - exam - Mr Pall

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. binary opposition of marmite lovers v haters  todorov theory of equilibrium - settle household - the letter comes through - find out their identity  2) What persuasive techniques are used by the Marmite advert? repetition , slogan and a unique plot of the advert  3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? adverts create a desire and shows us a better future with that product  4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Referencing is when people make judgments by comparing themselves to others 5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to? refrences to rescue missions but the thing needed to besaved is the jar of marmite using humor to advertise...

  1) Read the article and summarise it in one sentence. The article argues that The Hunger Games presents a dystopian society where ideology is controlled through propaganda, spectacle and media manipulation. 2) What view of capitalist ideology is presented in the Hunger Games films? The films present capitalist ideology as exploitative and unequal, benefiting a wealthy elite while the majority suffer poverty and oppression. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The films suggest that the media has immense power to shape ideology by controlling narratives, manipulating emotions and presenting certain values as normal or inevitable . 4) What is  YOUR  opinion on this topic? Do you think the media shapes our values and beliefs? In my opinion, the media does shape our values and beliefs because repeated messages, images and representations influence what we see as normal, desirable or acceptable. P...

  1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? The article shows the male gaze through  retro advertising and fashion imagery , such as the  Pan Am -style air hostesses, where women are styled to look attractive and glamorous for visual pleasure. It also highlights  celebrity magazine images , where women pose in sexualised ways, reinforcing Mulvey’s idea that women are displayed to be looked at rather than to act. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? The article argues that sexism still exists but in a  post-feminist form . Women appear empowered and confident, but are still  sexualised and objectified , suggesting feminism is still needed because inequality is disguised as “choice.” 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Post-feminism  – The idea that feminism is no longer n...