industries

 1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, National Amusements, Meta, News Corp, Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.

conglomerate ownership - a large company composed of smaller companies Disney 

vertical integration - a media company who owns a range of businesses in the same chain of production and distribution  (Disney)





2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.

Yes so that there is a range of opinions and more variety of media producers 
No - free market 
Media Magazine reading and questions

Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.

1) Briefly describe the production, promotion and distribution process for media companies.
• The production process provides audiences with the media products they want. It needs to consider the audience’s desires and should provide the gratifications the audience expects.


The promotion process researches and identifies the target audience for the product, and uses advertising
and marketing strategies to inform and persuade them of the value of the media product.



The distribution process uses the most appropriate methods for getting the product to the audience and making it as easy as possible for them to access it.


2) What are the different funding models for media institutions?
licenses fee  subscription 




3) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?

The music industry can no longer generate most of its profits through the sale of music itself, so other
ways to make money have been sought. Sponsorship, merchandising,

5) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
Google , netflix amazon facebook


6) Do you agree with the view that traditional media institutions are struggling to survive?

yes as they are trying to take aspects from modern media institutions to stay relevant



7) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?

I think that due to the array of media outlets the power will be with the audiences on who they want to fund

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