Audience theory 2

 

1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence?

it has somewhat of an influence but it is ultimately the person free will weather they do violent behaviour 

2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples.

people do learn behaviour from social media for example internet trends 

3) Research three examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics?

marylin mason - school shooting , killer clowns - prank culture , call of duty causing violence amongst kids

 

4) Read this introduction to an academic paper on technopanics. What examples are given of technopanics that create fear in society? If the link is blocked in school, you can access the text here.

fearful of the Internet and new digital technologies.

5) Do you think the internet should be regulated? Should the government try and control what we can access online?
yes so that kids arent exposed to things they shouldnt be 

6) Apply Gerbner's cultivation theory to new and digital media. Is the internet creating a fearful population? Are we becoming desensitised to online threats, trolling and abuse? Is heavy internet use something we should be worried about in society? Write a paragraph discussing these ideas.

yes i think that heavy internet use could be a problem as more people can be influenced by media outlets and online personalities rather than our own personal experiences. also widespread  of the internet could be used to spread hate and personal biases 

The effects debate: Media Factsheet

Complete the following tasks using Media Factsheet 030 - The Effects Debate available on the Media Shared drive. You'll find it in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also access it via your school Google login here.

Read Media Factsheet 030 - Media and Audiences -The Effects Debate and answer the following questions:

1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?')

1. Do you play violent video games and/or watch violent films? Are you violent in ‘real life’?

Yes , No

2. Do you ever see a product advertised on TV or on the internet and decide you want to buy it?

No

3. Have you ever seen a documentary which has drawn your attention to an issue which you now feel strongly about?

No 

2) What are the four categories for different effects theories?

3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events? 

Food adverts and obesity 

4) What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the factsheet.

a kid shot classmates and teachers it was then blamed on a musician marylin manson

5) What are the reasons listed on the factsheet to possibly explain the Columbine High School massacre?

influenced by music bymarylin manson 

6) How does the factsheet describe Gerbner's Cultivation theory?

This theory considers the way the media affects attitudes rather

than behaviour.

7) What does the factsheet suggest about action films and the values and ideologies that are reinforced with regards to violence?

people watching violent films become more violent 

8) What criticisms of direct effect theories are suggested in the factsheet?

This theory considers the way the media affects attitudes rather

than behaviour.

9) Why might the 1970s sitcom Love Thy Neighbour be considered so controversial today? What does this tell us about Reception theory and how audiences create meanings?

it involves racist language 

10) What examples are provided for Hall's theory of preferred, negotiated and oppositional readings?