Audience theory 1

 


1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?

Playing a violent video game for just an hour over a three-day period is enough to increase aggressive behaviour, according to a new study. - audiences become influenced subconsciously due to the game 

2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?

The child becomes a hacker due to playing games this shows that his behaviour has been moulded due to the fact that  he has been playing games 

3) What do you think of the hypodermic needle theory? Do audiences believe everything they see in the media?

Some people do and some people don't 


Two-step flow model

1) Summarise the two-step flow model. What is an opinion leader?

media messages are consumed by audiences that have been spread by an opinion leader  

2) How do celebrities like Taylor Swift fit into the two-step flow model? 

influences politics and who people vote for 

3) In your opinion, is the two-step flow theory still relevant today?
yes as their are more voices and more opinions and online presences are more prevalent 



Uses and Gratifications theory

1) For each of the four categories, write about one media text (e.g. film, TV programme, newspaper etc.) that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points. The first one is done for you.


Diversion: Film - Blinded By The Light. Entertaining and offering escapism for fans of Bruce Springsteen or anyone that enjoys coming of age films or culture-clash comedies.
Personal Relationships: EastEnders - personal connection to characters  
Personal Identity: educating Manchester - teachers and schoolchildren can relate 
Surveillance: news - find information 



Dependency theory

1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?

Yes as it is more easily accessible and we will listen to the media rather than research ourself . Tiktok news channels 

2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?
social media news channels has increased peoples accessibility to different news . I do think this a problem as peoples opinions can be based upon the medias bias 


3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? What is your average screentime and how does this impact on your mood?
I think the media has a positive impact on me as I use it to communicate with friends and family and watch entertaining videos documentaries films and series 


 

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