Media blog 1 - exam - Mr Pall

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep it confidential). Good overall knowledge of power in cultural industries  Good arguments made with relevant theorists in the 20 marker  improve unseen text analysis - media codes  refrence the named theory in the 20 marker  26/43 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  Q.1 combination of elements of media language influence meaning. Q2.Minimise risk of company losing money or going out of business Q3. It is regulated by Ofcom so therefore maintaining standards and providing audiences somewhere to complain or raise objections to content. Q4. Two-step flow theory – audiences are more likely to respond to people rather than media institutions so opinion leaders ...

  1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' I think, therefore I am:   20th century, self-image was largely based around the notion of fitting in and conforming to social expectations. individualism : as individuals, and so wanted to express their ‘difference’ and ‘uniqueness’; they were empowered by being encouraged to ‘be themselves’.  citizen to consumer Advertising and marketing was persuading people to consider what they wanted  branding and lifestyle :Advertisers sell the personality rather than the product, 2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? prioritize  aesthetics or beauty over meaningful content  i agree as most adverts sell things that make you look or smell good  3) Explain Baudrillard's theory of 'media saturation' in  one  paragraph. You may need to research it online to find out more...

  1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subjects are markedly ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? 1945, women were made to feel  guilty by warnings of the 'dangerous consequences to the hom e'  the innocent female is equated with flowers and nature: 3) How did the increasing influence of clothes and make-up change representations of women in advertising? expansion in production/consumption - clothes and make-up  which led to women being increasingly portrayed as decorative empty objects 4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? Mulvey's (1975) women are subjects for men too look at  5) How did the representation of women change in the 1970s? 'New  Woman', and that were seen as representative of the 'chan...

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. binary opposition of marmite lovers v haters  todorov theory of equilibrium - settle household - the letter comes through - find out their identity  2) What persuasive techniques are used by the Marmite advert? repetition , slogan and a unique plot of the advert  3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? adverts create a desire and shows us a better future with that product  4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Referencing is when people make judgments by comparing themselves to others 5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to? refrences to rescue missions but the thing needed to besaved is the jar of marmite using humor to advertise...

  1) Read the article and summarise it in one sentence. The article argues that The Hunger Games presents a dystopian society where ideology is controlled through propaganda, spectacle and media manipulation. 2) What view of capitalist ideology is presented in the Hunger Games films? The films present capitalist ideology as exploitative and unequal, benefiting a wealthy elite while the majority suffer poverty and oppression. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The films suggest that the media has immense power to shape ideology by controlling narratives, manipulating emotions and presenting certain values as normal or inevitable . 4) What is  YOUR  opinion on this topic? Do you think the media shapes our values and beliefs? In my opinion, the media does shape our values and beliefs because repeated messages, images and representations influence what we see as normal, desirable or acceptable. P...

  1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? The article shows the male gaze through  retro advertising and fashion imagery , such as the  Pan Am -style air hostesses, where women are styled to look attractive and glamorous for visual pleasure. It also highlights  celebrity magazine images , where women pose in sexualised ways, reinforcing Mulvey’s idea that women are displayed to be looked at rather than to act. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? The article argues that sexism still exists but in a  post-feminist form . Women appear empowered and confident, but are still  sexualised and objectified , suggesting feminism is still needed because inequality is disguised as “choice.” 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Post-feminism  – The idea that feminism is no longer n...