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Audience theory 2

  1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? it has somewhat of an influence but it is ultimately the person free will weather they do violent behaviour  2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. people do learn behaviour from social media for example internet trends  3) Research  three  examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics? marylin mason - school shooting , killer clowns - prank culture , call of duty causing violence amongst kids   4) Read this  introduction to an academic paper on technopanics . What examples are given of technopanics that cr...
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November blog feedback

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  WWW: Frankie, in regards to your blog work - you made a good start to Year 12 at the beginning  however recently there are lots of gaps and late submissions which means you are currently falling behind. Your first blog task demonstrates you have high ambitions and expectations which is great to see however we need to improve the level of detail in order to achieve this. Next steps: Complete the missing blog work that is currently in yellow (see above) Ensure that you are adding plenty of detail to each blog task (there is a number of questions with one word answers - we need more depth and detail in post-16 compared to GCSE Learner response: Correct the above and then answer the questions below: Reflect on your work in A Level Media so far: What is your strongest  piece of work?  the audience psychographics presentation What is your weakest? - reading an image What specific skills or knowledge do you need to develop over the rest of the course? social and cu...
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index

10 questions media consumption semiotics language reception theory structuralism genre  narrative  
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psychographics

  Who you are working with: Neev  The psychographic group you are researching: the strugglers  Introduce your example couple that represents your group:   1) Make up their names:   Gary Thompson Big Shor n    2) Where do they work/study? Both work in a pub  3) What do they do in their spare time? Football Pub Bets Scraps  Now suggest their media consumption: Print:  What newspapers/magazines does your group read (if any)? Is this on paper or tablet?  Uneducated so cant read but watches LBC Broadcast:  What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films? Sky sports  Talksport  Online:  What technology do they own? What websites do they visit (if any)? What social media do they use? Nokia Tv Laptop Betfred app 
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Audience theory 1

  1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? Playing a violent video game for just an hour over a three-day period is enough to increase aggressive behaviour, according to a new study. - audiences become influenced subconsciously due to the game  2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page? The child becomes a hacker due to playing games this shows that his behaviour has been moulded due to the fact that  he has been playing games  3) What do  you  think of the hypodermic needle theory? Do audiences believe everything they see in the media? Some people do and some people don't  Two-step flow model 1) Summarise the two-step flow model.  What is an opinion leader? media messages are consumed by audiences that have been spread by a...
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Audience classification'

  1) How is audience defined in the Factsheet? The audience is the general term for all the individual people  who consume a media product. 2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes?  online videos  3) How do media companies target and measure their audience in the digital age? algorithms and data  4) What did the NRS used to do and what does PAMCO do now?  used to collect demographic information about the audiences of newspapers. collates information on traditional newspapers and magazines in print form but also their digital presence, producing some complex data about who consumes them. 5) How are demographics and psychographics defined in the factsheet? Demographics might involve very simple information, such  as age or gender, Psychographics, sometimes called lifestyle profiling,
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narrative

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Harry Potter 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. 1. How could you show that the scene was taking place early in the morning? Show the sun rising or people eating breakfast  2. How would you show your film was set in London? Show London landmark's  3. What methods could you use to make it clear the text is set in the 1960s? Old fashioned clothing  4. How could you make it clear one of the characters is a married policeman?  A man with a ring with a policeman costume on   5. What could you do to show the audience they are watching a thriller? suspenseful music  3) Provide...
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